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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)

submitted 6 months ago by Salix@sh.itjust.works to c/games@sh.itjust.works

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EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

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[–] notannpc@lemmy.world 16 points 6 months ago (3 children)

This is, once again, a crossroads. Either you buy their ad riddled game and reward this shit behavior or you stop buying EA games until it is removed. There are no other choices.

[–] RecluseRamble@lemmy.dbzer0.com 10 points 6 months ago (1 children)

Of course there is another choice: you can continue to not buy their crap regardless of what they do.

[–] notannpc@lemmy.world 2 points 6 months ago

Very true. I can’t even remember the last time EA made a game that was actually worth playing.

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