this post was submitted on 11 May 2024
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Memes

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[–] JamesStallion@sh.itjust.works 2 points 6 months ago (13 children)

Ok, if you really want to ignore my point about memes and how they reflect poorly on those who use them for political messaging, we can talk about words.

Stating that a word was inventing by a rich person doesn't make it invalid, stating that the CIA promoted an idea also doesn't make it invalid. Nevertheless, if totalitarian isn't a word we are allowed to use in you doubleplusgood circles, how about you give me a word that describes a country with a single party, ruling in perpetuity? I would say memes are useful for [insert your word here] propaganda

[–] davel@lemmy.ml 3 points 6 months ago (10 children)

how about you give me a word that describes a country with a single party, ruling in perpetuity?

You’re still trying to construct the thing we’re saying is nonsense. Typically attributed to Julius Nyerere: The United States is also a one-party state but, with typical American extravagance, they have two of them.

The US has has been ruled by the bourgeoisie since the 1776 bourgeois revolution. The wealthy, white, male land-owning, largely slave-owning Founding Fathers intentionally constructed a bourgeois democracy, which was never meant to represent us, and never has, despite eventually allowing women and non-whites (who aren’t disenfranchised by the carceral system) to vote. BBC: [Princeton] Study: US is an oligarchy, not a democracy

In socialist states, the “one party” is the party of the working class. The two major parties today in the US are parties of the capitalist class, as were the Federalist, Democratic-Republican, and Whig parties before them.

[–] JamesStallion@sh.itjust.works 2 points 6 months ago (5 children)

Excellent, the US is also one party. I don't disagree. Now have you noticed that things are actually getting worse there now that all discourse is in meme format?

[–] davel@lemmy.ml 3 points 6 months ago* (last edited 6 months ago) (1 children)

That is not why things are getting worse in the US. I could go on at great length on why things are getting worse, but I don’t think this is the time or place for that.

This post is actually a great example of how memes can be effective. The meme is the hook. The conversation that’s being had around the meme is the meat & potatoes (apologies for the mixed metaphor).

Going back to an earlier comment of yours:

Memes are short, contextless appeals to emotion and thus the perfect format for propaganda

By “context,” I think you mean something different from what I’m about to say, but memes are densely packed with context: our shared cultural context. They are effective at communicating so much out of seemingly so little by leveraging our shared context. The a-ha moment of perceiving the meme through recognition of the implicit context is the hook.

[–] JamesStallion@sh.itjust.works 0 points 6 months ago* (last edited 6 months ago)

You're right that that is not at all what I mean by context. I mean the kind of context that can make what appears to be a simple question much more complex.

I would say this thread supports my position more than yours, in that the only engaging discussion happening here is a result of attacking memes as propaganda. The actual content of the meme (socialism and memes are both about sharing) has been almost entirely ignored, probably because it is so shallow and meaningless (as are all memes) that there really isn't much to say about it.

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