this post was submitted on 17 May 2024
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We not only have to stop ignoring the problem, we need to be absolutely clear about what the problem is.
LLMs don't hallucinate wrong answers. They hallucinate all answers. Some of those answers will happen to be right.
If this sounds like nitpicking or quibbling over verbiage, it's not. This is really, really important to understand. LLMs exist within a hallucinatory false reality. They do not have any comprehension of the truth or untruth of what they are saying, and this means that when they say things that are true, they do not understand why those things are true.
That is the part that's crucial to understand. A really simple test of this problem is to ask ChatGPT to back up an answer with sources. It fundamentally cannot do it, because it has no ability to actually comprehend and correlate factual information in that way. This means, for example, that AI is incapable of assessing the potential veracity of the information it gives you. A human can say "That's a little outside of my area of expertise," but an LLM cannot. It can only be coded with hard blocks in response to certain keywords to cut it from answering and insert a stock response.
This distinction, that AI is always hallucinating, is important because of stuff like this:
That is some fucking toxic shit right there. Treating the fallibility of LLMs as analogous to the fallibility of humans is a huge, huge false equivalence. Humans can be wrong, but we're wrong in ways that allow us the capacity to grow and learn. Even when we are wrong about things, we can often learn from how we are wrong. There's a structure to how humans learn and process information that allows us to interrogate our failures and adjust for them.
When an LLM is wrong, we just have to force it to keep rolling the dice until it's right. It cannot explain its reasoning. It cannot provide proof of work. I work in a field where I often have to direct the efforts of people who know more about specific subjects than I do, and part of how you do that is you get people to explain their reasoning, and you go back and forth testing propositions and arguments with them. You say "I want this, what are the specific challenges involved in doing it?" They tell you it's really hard, you ask them why. They break things down for you, and together you find solutions. With an LLM, if you ask it why something works the way it does, it will commit to the bit and proceed to hallucinate false facts and false premises to support its false answer, because it's not operating in the same reality you are, nor does it have any conception of reality in the first place.
Which can be beautifully exploited with sponsored content.
See Google I/O '24.
What specifically in Google I/O?
Alternative title for this year Google I/O: AI vomit. You can watch Verge's TL;DW video on Google I/O. There is no panel that did not mention AI. Most of it is "user centric".
AI can deliver and gather ad data. The bread and butter for Google.
As to how it relates to the quote. It is up to Google to make it as truthful as they want it to be. And given ads is their money driver.