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Apple refuses to call Apple Intelligence 'AI' (www.engadget.com)

submitted 5 months ago by corbin@infosec.pub to c/technology@lemmy.world

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[–] Telodzrum@lemmy.world 11 points 5 months ago (22 children)

Yeah, this is super on-brand for Apple. They still have the Jobsian slavish devotion to branding with all the Tim Apple complete lack of understanding as to its value or how to leverage that value.

[–] thesmokingman@programming.dev 18 points 5 months ago

I agree with you. I think the responses to your comment are missing a few key points

Calling an Apple product something weird with “i” or “Apple” is Jobsian slavish devotion to branding
Under Tim Cook, innovation has arguably stagnated (see comparisons to Ballmer
Cook has not leveraged the value of Apple’s innovation successfully eg Apple Silicon being limited to Apple devices vs PowerPC days, the Vision Pro being horrible, the recent hilarious iPad creativity crusher ad.
A company with Apple’s market cap can do dumb shit and still appear valuable just because they have Apple’s market cap.

I read OP as “names are dumb and this is just Apple trying to be different in the same way everyone else is.” I think all of that is true and I think it’s valid criticism of the product. My last point about Apple’s value is probably the most important. They can do a lot of dumb shit before it matters.

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