this post was submitted on 13 Jun 2024
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Valve is not the one setting the prices. The publishers/developers are. One could argue that they are increasing their prices becauses of Valve's cut, but they aren't. A Ubisoft game for example costs the same on Steam as it does on the Ubisoft store, which is obviously not taking any cuts for its own games.
Also, 30% is the industry standard. Here is a nice overview IGN made in 2019. https://oyster.ignimgs.com/wordpress/stg.ign.com/2019/09/GameRetailerCuts_infographic-1.png
Edit for the price parity argument: If the parity would have increased game prices to include Valve's cut, AAA games would have gotten 30% more expensive many years ago. But they didn't.
Have you seen the price of Square Enix games?
They need to pull their fucking heads in.