this post was submitted on 13 Jun 2024
620 points (98.4% liked)

Technology

59589 readers
3024 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s@lemmy.world
L3s@fry.gs
L4s@fry.gs
L4s@lemmy.world
enu@lemmy.world
620
YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)
submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
236 comments fedilink hide all child comments
 
  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
you are viewing a single comment's thread
view the rest of the comments
[–] Aggravationstation@feddit.uk 51 points 5 months ago (17 children)

Damn, this could stop Invidious, Piped and Newpipe from being able to block ads.

[–] nekusoul@lemmy.nekusoul.de 71 points 5 months ago (10 children)

It might take a lot more effort, but I don't think this will be the end. Google is required by law to label ads as such, giving these tools an opportunity to detect and skip them.

[–] NuXCOM_90Percent@lemmy.zip 3 points 5 months ago (5 children)

What law (and jurisdiction) are you thinking of?

My understanding is that this would be covered with a blanket note on the page if it detects you aren't running Premium.

[–] nekusoul@lemmy.nekusoul.de 5 points 5 months ago (1 children)

At the very least I'd say that UK/Germany would be a good bet. Though the idea of just plastering the note over the whole video might do the trick, considering that's what some German channels already do if they are sponsored to stay on the safe side.

[–] NuXCOM_90Percent@lemmy.zip -3 points 5 months ago (2 children)

You still aren't referencing a law. You are just saying you don't like it.

I ANAL and am not a lawyer but: There ARE laws about saying if a video contains paid advertisement. That is why basically every single video on youtube has the "contains sponsored content" tag.

There is no law saying that the specific seconds of the video need to be tagged. Which makes sense. It has been a minute since I watched network TV but I don't recall giant "AD" on my screen any time Hikaru Shida wasn't.

[–] nekusoul@lemmy.nekusoul.de 4 points 5 months ago

Germany has the "Medienstaatsvertrag" §8.3, which requires advertisements to be easily recognizable as such and also adequately separated through audio or visual cues.

[–] neeeeDanke@feddit.de 2 points 5 months ago

I do recall a giant "Werbung" screen ahead of all a-blocs on TV.

load more comments (3 replies)
load more comments (7 replies)
load more comments (13 replies)