this post was submitted on 13 Jun 2024
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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)
submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
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  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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[–] mister_monster@monero.town 42 points 5 months ago (7 children)

Next up: all web pages are full resolution bitmap files.

[–] jol@discuss.tchncs.de 5 points 5 months ago* (last edited 5 months ago) (4 children)

I'm surprised DRM'd webpages haven't been a thing until now.

[–] xcjs@programming.dev 8 points 5 months ago (1 children)

Google was working on a feature that would do just that, but I can't recall the name of it.

They backed down for now due to public outcry, but I expect they're just biding their time.

[–] ReveredOxygen@sh.itjust.works 3 points 5 months ago (1 children)

Web environment integrity

[–] xcjs@programming.dev 1 points 5 months ago

Thank you! I was struggling to remember the proposal name.

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