this post was submitted on 14 Jun 2024
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I'm actually somewhat surprised that "smart" TVs and phones don't already have attention-aware ads
Oh Sony is all over it, here's one of the diagrams of their patent.
But they haven't released a TV with that feature yet though, and if I remember right that patent's fairly old – something like 10–15 years.
Wonder what's kept them from actually doing it. Maybe even Sony suits understood it'd be a fucking disaster from a marketing perspective?
Edit: the patent was filed in 2009
Honestly I think it's just a shit idea. Only way I could see it flying is if you heavily (or completely) subsidized the cost of the television. There's already a company giving away free ad supported TVs.
https://www.google.com/url?sa=t&source=web&cd=&ved=2ahUKEwjxj_HNhtqGAxUcIjQIHX7BCiYQFnoECBEQAQ&url=https%3A%2F%2Fwww.telly.com%2F&usg=AOvVaw0alFgFQTc-6Uz1bt-Q55d1&opi=89978449
This doesn’t end well
ive been wondering for a while how hackable the telly is
Oh yeah it's obviously a shit idea, but that generally doesn't stop executives when they think there's money to be made – considering how eg. YouTube's trying to stop you from blocking ads and will apparently start showing ads when videos are paused, requiring attention seems like a logical next step to drive that CPM up to fund the CEO's new yacht