Would you use Edge as your default browser on Windows 11 if Microsoft nags you with a 3D banner? Microsoft thinks you would. In a new experiment, which appears to be rolling out to Edge stable on Windows 11, Microsoft has turned on a banner that uses 3D graphics to promote the browser.
First spotted by Windows Latest, Microsoft has been testing the new 3D banner for a while now, but it’s now rolling out to more people. If Edge is not your default browser and you open it directly or through files like PDFs, a new banner will remind you to change your default browser settings.
The banner explains that using Edge as your default browser can help protect you from phishing and malware attacks. It asks you to confirm this change by clicking “Set default,” and then you need to confirm again in the Windows settings app.
The pop-up screen will appear after you install the new Windows updates. If you skip the banner, you’ll get another reminder to use Edge when you open the browser.
When did desktop operating systems become a place for live A/B tests of ads?
This is something I expect from a malicious website like Facebook, not the fucking operating system.
Since you asked, and I commented on Lemmy about this before.
Back in the Windows XP and even Windows 7 days Microsoft was trying to sell computers to people. It had to convince people why computers are worth their time.
Fast forward to Windows 10 and now it's, "ok we now got an audience that's addicted to our operating system, lets see what we can get away with. We might lose like 1% to Linux and like 5% to mac doing some of these while most of everyone won't switch at all. and we increase our profits."