this post was submitted on 22 Jun 2024
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[–] EnderMB@lemmy.world 242 points 5 months ago (52 children)

All of big tech is really worried about this.

  • Apple is worried about its own science output, with many of their office heavily employing data scientists. A lot of people slate Siri, but Apple's scientists put out a lot of solid research.
  • Amazon is plugging GenAI into practically everything to appease their execs, because it's the only way to get funding. Moonshot ideas are dead, and all that remains is layoffs, PIP, and pumping AI into shit where it doesn't belong to make shareholders happy. The innovation died, and AI replaced it.
  • Google has let AI divisions take over both search and big parts of ads. Both are reporting worse experiences for users, but don't worry, any engineer worth anything was laid off and there are no opportunities in other divisions for you either. If there are, they probably got offshored...
  • Meta is struggling a lot less, probably because they were smart enough to lay off in one go, but they're still plugging AI shite in places no one asked for it, with many divisions now severely down in headcount.

If the AI boom is a dud, I can see many of these companies reducing their output further. If someone comes along and competes in their primary offering, there's a real concern that they'll lose ground in ways that were unthinkable mere years ago. Someone could legitimately challenge Google on search right now, and someone could build a cheap shop that doesn't sell Chinese tat and uses local suppliers to compete with Amazon. Tech really shat the bed during the last economic downturn.

[–] cm0002@lemmy.world 17 points 5 months ago (6 children)

Someone could legitimately challenge Google on search right now

Not really, unfortunately, because of the sheer mass of the internet the infrastructure to just support the index of it requires massive funding. Even other giants like MS with Bing struggled with this. Short of a radical new way to run a search engine without a massive index, I just don't see it happening.

[–] greenskye@lemm.ee 11 points 5 months ago

It's kind of curious to me about search because honestly my Internet world has only grown smaller and smaller. Where I used to use Google to find new websites, I feel like most of my searches on Google are now to search a handful of sites I already know. Ironically if Reddit had a better search function, a lot of my Google usage would fall off as I'd just go directly there, as it's still the best place I've found for troubleshooting support and real reviews of lots of products. A competitor to Google wouldn't really need to index the entire web for most people, but rather a relatively small number of website super giants like Amazon, Reddit, Wikipedia, etc.

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