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Netflix mulls introducing free ad-supported tier. The circle is complete (adguard.com)

submitted 5 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[–] IrateAnteater@sh.itjust.works 415 points 5 months ago (66 children)

the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

In what universe do ads, no matter how "relevant and engaging", ever not detract from the overall experience?

[–] Nougat@fedia.io 291 points 5 months ago (42 children)

I've been watching Monk recently, without ads, and it's very interesting how television shows used to be written and edited for commercials. It's dead obvious where the commercials used to be, and even that detracts from the overall experience.

[–] CaptDust@sh.itjust.works 139 points 5 months ago* (last edited 5 months ago) (23 children)

Some shows we've watched spend their time "recapping" after the 'ad breaks", playing same scenes we just saw. Drives me nuts, wastes my time and feels so dated.

[–] Nougat@fedia.io 57 points 5 months ago (1 children)

Monk doesn't go that far, and it's still obvious. "Here's a joke before commercial!" Pause. Fade back in to a new scene. Pause. "Here's a little cliffhanger before commercial!" Pause. Fade back in to a new scene. Pause.

[–] Maggoty@lemmy.world 4 points 5 months ago (1 children)

At this point if I'm ever responsible for making a tv show it will have obvious places for commercials to go just because I don't want them butchering it.

[–] ThePantser@lemmy.world 19 points 5 months ago* (last edited 5 months ago) (1 children)

Good luck, if you ever watch any of the free TV apps like freevee they will just hard cut in a commercial, sometimes in the middle of a sentence. Then they have the old places where a commercial was in the OG broadcast and it just fades to black and back. It's really jarring to watch.

[–] Maggoty@lemmy.world 2 points 5 months ago

This is why we can't have nice things.

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