this post was submitted on 08 Jul 2024
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One of my least favorite things in journalism. Idk if it is SEO or what but it's so bizarre.
It's just a writer seeking to vary their language a bit. It's a trick to keep themselves from repeating "Microsoft" quite so many times in a short span, as too much word repetition can cause readers to "tune out".
That's fair enough, but "the X giant" in particular I see so often. It feels like an in-joke amongst journalists or something.