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Microsoft is not done yet: more ads spotted in latest Windows 11 build - gHacks Tech News (www.ghacks.net)

submitted 4 months ago by IndustryStandard@lemmy.world to c/technology@lemmy.world

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When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.

There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.

Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won't be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.

First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.

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[–] Ghostalmedia@lemmy.world 156 points 4 months ago (31 children)

People need to stop complaining about the ads and they need to start complaining about the existence of a Windows monetization team.

Kill that team now while the revenue is small and the shareholders won’t throw a giant hissy fit.

As long as that team exists, they’re going to be putting ads in shit. Cut the head off the snake.

[–] NaibofTabr@infosec.pub 26 points 4 months ago (27 children)

Microsoft put themselves in this position when they started giving out Windows 10 for free. It was effective in bringing most of the market onto the new version, but it set an expectation which it now feels like they can't break, so they're also giving Windows 11 away. Now to offset that missing revenue, they have to do something to extract value from users.

I don't see how they could stop this without replacing it with something more exploitive.

[–] Damage@slrpnk.net 2 points 4 months ago

Microsoft put themselves in this position when they went against the open source movement.
It moves slowly but inexorably, and sooner or later Linux or another open source OS will take their spot on the desktop.

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