this post was submitted on 14 Jul 2024
681 points (95.6% liked)

Technology

59605 readers
3501 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
 

In 2023, Google and Microsoft each consumed 24 TWh of electricity, surpassing the consumption of over 100 nations, including places like Iceland, Ghana, and Tunisia, according to an analysis by Michael Thomas. While massive energy usage means a substantial environmental impact for these tech giants, it should be noted that Google and Microsoft also generate more money than many countries. Furthermore, companies like Intel, Google, and Microsoft lead renewable energy adoption within the industry.

Detailed analysis reveals that Google's and Microsoft's electricity consumption — 24 TWh in 2023 — equals the power consumption of Azerbaijan (a nation of 10.14 million) and is higher than that of several other countries. For instance, Iceland, Ghana, the Dominican Republic, and Tunisia each consumed 19 TWh, while Jordan consumed 20 TWh. Of course, some countries consume more power than Google and Microsoft. For example, Slovakia, a country with 5.4 million inhabitants, consumes 26 TWh.

you are viewing a single comment's thread
view the rest of the comments
[–] TrickDacy@lemmy.world 150 points 4 months ago (19 children)

I don't see what's surprising here. They provide services for users globally. Not that it's justified, it's just kind of weird that people think global scale computing is light on electricity, apparently

[–] Shdwdrgn@mander.xyz 1 points 4 months ago (2 children)

Google originally made a name for themselves by building a global search engine on low cost, low powered desktop machines running in parallel, so it's surprising because they have gone from high-efficiency to power hogs.

[–] iopq@lemmy.world 3 points 4 months ago* (last edited 4 months ago)

Who said they are not efficient? They just serve buildings of users. I would be surprised if they didn't figure out how to do it more efficiently than Bing PER REQUEST. They have PhDs sitting around thinking how to lower power consumption by 1%

[–] technocrit@lemmy.dbzer0.com 0 points 4 months ago

Not surprising at all. Power hogging is the whole point of capitalism. It's just literally electric power in this case.

load more comments (16 replies)