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YouTube tests server-side ads to make your coveted blocker obsolete (www.yahoo.com)

submitted 3 months ago by downpunxx@fedia.io to c/technology@lemmy.world

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YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

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[–] RonnyZittledong@lemmy.world 35 points 3 months ago (10 children)

This must consume a tremendous amount of processing to do since they would have to transcode copies for every ad region/campaign and every resolution on demand. I am interested in how they made this financially viable.

[–] AProfessional@lemmy.world 12 points 3 months ago

I’d guess its a solution similar to DASH that dynamically streams different content.

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