Technology

59589 readers

2962 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

182

Meta and Google secretly targeted minors on YouTube with Instagram ads (www.theverge.com)

submitted 3 months ago by lemmee_in@lemm.ee to c/technology@lemmy.world

7 comments fedilink hide all child comments

Meta and Google teamed up to run a secret campaign that deliberately targeted 13 to 17-year-olds with Instagram ads on YouTube according to the Financial Times, breaking the search giant’s own rules against advertising to children.

The publication reports that Google directed ads to a subset of users labeled as “unknown” in its advertising systems, in an attempt to disguise the group skewed toward teenagers. According to a Google Ads help page, the “unknown” demographic category refers to people whose age, gender, parental status, or household income are supposedly unidentified, and can allow advertisers to reach “a significantly wider audience” when selected.

you are viewing a single comment's thread
view the rest of the comments

[–] paraphrand@lemmy.world 14 points 3 months ago (1 children)

lol. They know so much about us that “unknown” is just the ones they legally shouldn’t be tracking 🤣.

[–] brsrklf@jlai.lu 9 points 3 months ago* (last edited 3 months ago)

"See, on this diagram, that part of the global population represents the users we can legally identify, because they're not minors.

_ So, who's in the rest of the diagram?...

_ This is a mystery to everybody."