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Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk’s X (arstechnica.com)

submitted 3 months ago by some_guy@lemmy.sdf.org to c/technology@lemmy.world

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[–] schema@lemmy.world 67 points 3 months ago (2 children)

Even if this group shuts down completely, all this does is waste twitter's money while it also tells advertisers to stay the fuck away from ever do any business on Twitter.

[–] vanontom@lemmy.world 12 points 3 months ago

I read this similarly. Most significantly, advertisers in the group are probably less likely to spend on tweeter now. The complete opposite of Elen's goal. The advertisers simply "deleted" the group (not any actual ad agencies), because it was calculated to cost the least. The group, GARM, was an attempt to collectively manage harm to their brands, which they will obviously continue to do in other ways.

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