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BMW Adaptive Suspension Can Be Added via Subscription. Suspension As A Service (SAAS)
(www.bmwblog.com)
this post was submitted on 20 Aug 2024
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People act like subscriptions are a new thing for cars, and somehow mentally gloss over the fact that they have to physically go in to renew their energy subscription weekly, not to mention the quarterly, and bi-annual subscriptions for oil and various maintenance respectively.
Everything has always been a subscription, you're just a frog that's well done.
Don't get me started on your road subscription.
The key differences is utilities you're paying for the generation & maintenance of key resources - without gas, water and electricity we wouldn't be able to survive. Road tax you're helping to pay for the renewal and upkeep of the road surface (among other local services)... Left alone the road will degrade & will become unusable.
Suspension as a Service is milking what should be a perpetual cost when purchasing the vehicle. If the hardware is already installed, it should be available for the owner to use. They're not paying for the upkeep of the vehicle, or even ensuring the suspension remains functional... All they've done is placed the function behind a pay wall. They can argue they're maintaining the software, but it's utter bullshit and I hate the fact this has become a norm within B2B (for example network appliances)
At least with luxury subscriptions such as Spotify, Netflix, NYT, etc you're getting access to their content, which they renew. Here you get access to something you should have had access to from day 1.
Nice, a reasonable reply! I'll bite.
So what seemed to be lost on people was that I'm not defending BMW in any way, but rather pointing out that there mere act of owning a car automatically signs you up for a number of subscriptions, notably: registration, insurance, and energy (gas or electric), but we've conditioned ourselves to thinking that somehow those aren't a subscription which is a delineation without a difference.
I cancelled my subscriptions btw, fuck cars.
I now primarily use the most superior form of transportation ever conceived: my feet.