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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] gloriousspearfish@feddit.dk 176 points 3 months ago (10 children)

Once upon a time Google used few and non-intrusive ads. The ads were soo well-placed and relevant, that they almost seemed like a service to the user, rather than being forced upon you. Some of us even added exceptions for Google ads in our ad blockers, so we would not miss out.

I miss those days.

[–] satanmat@lemmy.world 17 points 3 months ago

I forgot where I heard this::: If there are fewer, more relevant ads, Google and YouTube should be able to make more money with fewer ads.

The advertisers though want more ads even though they are less affective. As it forces the cost per ad down.

It is totally backwards…. ¯\_(ツ)_/¯

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