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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] ArchRecord@lemm.ee 78 points 3 months ago* (last edited 3 months ago) (6 children)

Good fucking riddance.

The sooner they realize the enshittification isn't working, and is only increasing the amount of people participating in the largest global consumer boycott ever, the sooner they'll actually try to improve the platform, or die resisting.

YouTube has continuously made the experience worse, adding more and more ads to users not using ad blockers, to compensate for those using them. Guess what, genius? People block ads because they suck. Adding more won't stop people from using ad blockers!

And they have the audacity to try selling YouTube Premium for a whopping $14/mo (nowhere near the actual revenue generated from a user watching ads,) then don't even provide any real benefit past ad blocking, after they deliberately killed YouTube Originals because it didn't instantaneously bring in immense profits.

And the content creators I personally know have shown me the amount of money they get from Premium users, and it's sometimes less than the value of an ad-supported user, even though the Premium user generates more revenue than an ad-supported one.

I would pay for YouTube Premium if it was a reasonable rate, and actually came with exclusive content, similar to Nebula, but it doesn't.

Instead, YouTube has continued to make the interface more and more bloated, slow, and inefficient, and increased the incentives for low-quality, mass-produced content, all while not paying creators enough to support themselves on YouTube's own platform.

YouTube can't see itself as being the cause of its own issues, because it's blinded by bad ad-driven fiscal policy that has only been a proven failure.

[–] ticho@lemmy.world 3 points 3 months ago

Enshittification actually does work, but only up to a point. Unfortunately, all the corporations have all the subtlety of a Sherman tank, so they always go all in on it.

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