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submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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Peloton is introducing a $95 "used equipment activation fee" for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
Peloton's hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.

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[–] solrize@lemmy.world 89 points 3 months ago (17 children)

This is about an exercise bike, right? Why the heck is there so much nonsense surrounding it?

[–] underwire212@lemm.ee 24 points 3 months ago

They hired some PR firm that did a really good job of marketing the enshitification to a specific demographic (high income millennials)

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