this post was submitted on 17 Sep 2024
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How many users does IG have that are registered as under 18?
I'm 25 now, but I still always say I was born in the 80s out of habit...
It's a good step, but it won't fix things.
Nothing can fix things because teenagers will not cooperate. If Instagram could identify all its teenage users, those users would move to a platform that couldn't. The only thing the restrictions achieve is a reduction in the market share of the platform with the restrictions.
I think it would be naive to think that they don't know this already. Not to say that I think you're making that argument, but that I think the losses are calculated against the benefit of the appearance of care that this move affords them. Sure, these new restrictions and tooling means that some parents will be more willing to allow their teens to engage with the platform, but there's no way that will outweigh the active user reduction in the targeted age range.
The real benefit is looking like they're doing stuff in a positive direction in the context of minors. I'm definitely expecting them to point at this move (and its voluntary nature) as an argument against future regulation proposals. Especially the part where they're ostensibly putting that control in parents' hands.