Memes

This is also due to a distinct drop in reader comprehension. One of the largest parts of reading comprehension is being able to infer the intended audience for a particular piece of work. You should be able to read a news article, see a commercial, read a comment, etc and infer who it is aimed at. And the answer is usually not “me”.

People have become accustomed to having an algorithm that is laser focused to their specific preferences. So when they see something that’s not aimed at them it is jarring, and they tend to get upset. Instead of going “oh this clearly isn’t aimed at me, but I can infer who the intended audience is. I’ll move on.” Now they tend to jump on the creator with whataboutisms and imagined offense.

Maybe you make a post about the proper way to throw a football. You’ll inevitably get a few “bUT wHaT abOUt WhEElcHaiR uSerS, I hAvE a baD ShoUlDer aNd cAn’T thROW SO wHaT abOUt me, I haTE FoOtbAll wHY aRe yOU SHowiNG tHIs to Me, etc” types of comments. It’s because those users have lost the ability to infer an intended audience. They automatically assume everything they see is aimed at them, and get offended when it isn’t.

I have even noticed this started to affect the way media is written. Creators tend to make it a point to outright state their intended audience, just to avoid the negative comments.