this post was submitted on 12 Oct 2024
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I know everyone’s general focus is on the cost of the thing and how ridiculous it seems, completely ignoring that it’s a Scotch that was aged longer than the overwhelming majority of us—me included—have been alive, and that there are some people for whom that taste is very much worth it.
Me, I’ve wrangled with exactly how you’re meant to pay for the thing and walk out the door with it. Am I bringing $27K—plus tax—worth of cash—three straps of hundos?—to Costco and having the cashier count it? Do I get pulled into the manager’s office instead? Or, do I put this on my Costco Citi Visa? Will they decline it, even if I have the credit limit? Can I sub in another Visa, since that’s all they take? Do I get walked out the door, or do I get a receipt for the checker to sharpie a line through?
If you have to ask you can’t afford it.
People buying 30k bottles of wine are generally the kinds of people that don’t have a “credit limit” like we’re used to. They probably also have people that go get that wine for them, and likely pay by credit card or check.
They also seem unlikely to shop at Costco
People that shop at Costco skew far wealthier than the average American. Given that only a few Costcos, in very wealthy areas, are going to have even a single bottle of $28,000 whiskey, it's entirely reasonable to expect that they're going to be able to sell it.
Sure, but in those stats we're talking households making $100-$150K a year, who are not going to drop $27K on a bottle of whiskey lol
There's a subset of drinkers that would aspire to it though - some ppl's passion is booze, and will spend the same price as a nice car on it and sip it over a decade. Whether or not it's sane is up to you though lol
If the customer base skews wealthier, you're going to have more people shopping there that are pulling in $500k+ annually, and probably a handful that are pulling in over $1M. If you only have one bottle in that price range, but you have 100 members at a given location that have enough income where that seems like a reasonable purchase, then you're probably going to be able to sell it.