A place to share alternatives to popular online services that can be self-hosted without giving up privacy or locking you into a service you don't control.
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I've used both, each for a long stretch of time; they are fundamentally extremely similar and you'll be fine with either. I switched to AdGuard Home entirely because I could run it directly from my OPNSense router instead of a second machine. There isn't really anything else major I've noticed different between them, but my usage is fairly basic. AdGuard's interface felt a bit more mature and clean, but that's it.
If you're happy with your PiHole, there's no reason I'm aware of to switch.
The only edge Adguard Home has over PiHole I can think of is its out-of-box support of encrypted DNS upstream and downstream queries (e.g. DNS-over-HTTPS and DNS-over-TLS).
I've been using a pihole exclusively for years on my Ubiquiti network at home. Combined with Wireguard, it's a stable, easy ad-blocking solution. I've never even considered moving from it, seeing how well pihole Just Works.