this post was submitted on 03 Jan 2025
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I went and did the Apple demo. I was there for something else at the time, and they had an opening, so I jumped on it. I highly recommend doing the demo, it’s honestly really freaking impressive. I’m not positive what the killer app is for it yet, or if this is just a step in long term AR/MR, but what they’ve done is really impressive. Yes, it’s expensive as hell, and my suspicion is that long term the displays will be replaced with a waveguide (Stanford’s looks pretty good at this point), so it won’t need the external-facing display, but they’ve got the head and hand-tracking in a good spot, as well as the gestures needed for it.
Maybe, the killer app will be the overlay itself, where it uses a camera/location/audio to see what’s going on and present more context. Looking at a menu? Okay, I’ve had this and this and liked it, but their X I’m not a fan of. I need Y from the grocery store, where is it on the shelves… more than anything, I think that they saw what Google glass could become capable of, and thought that the phone as it is now (screen, etc) was going to become obsolete at some point, and they were terrified of losing that race.
What is the point in developing something so expensive that nobody buys it?
Like sure it's got some really cool tech in it but since literally no one has made any apps for it what's the point.
Some reasons.
The AR market is not just entertainment, Microsoft has been failing to build a viable AR helmet for soldiers for years now, after the latest-and-greatest fight jets got them.
Professional use too - think of how much simpler and safer ‘realistic’ training could be for deep sea commercial divers or oil rig workers. Live schematic overlays for aircraft technicians at work/in training.
Those are a few of the applications where an absurdly high unit cost/license fee would be gladly swallowed instead by governments or business.