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Frustrated YouTube viewers seek explanation for hour-long unskippable ads (Update: Statement)
(www.androidauthority.com)
This is a most excellent place for technology news and articles.
I don't use ad blockers ..... I've gone back to my old cable TV habits from the 90s .... use the mute button and take a toilet break, get a drink from the kitchen, check your social media feed, knit a sweater, talk to your spouse .... then unmute and keep watching.
The bonus is that if you happen to miss the restart, you can rewind back to what you missed ... we never had that in the 90s. Sure PVR existed but not everyone had one.
When using youtube, that's a break every 5 minutes. More frequent if the videos are shorter.
This is what finally pushed me to get an ad blocker for YT. Just pure greed.