this post was submitted on 03 Feb 2025
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Tesla pulls out all the stops as Cybertruck sales grind to a halt (www.arenaev.com)
submitted 5 months ago* (last edited 5 months ago) by NoSpotOfGround@lemmy.world to c/technology@lemmy.world
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Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] hildegarde@lemmy.blahaj.zone 182 points 5 months ago (59 children)

"niche market," is a way of saying they made a bad product few want.

pickup trucks are hardly a niche product especially in the us

[–] Nollij@sopuli.xyz 50 points 5 months ago (31 children)

It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.

The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.

[–] roofuskit@lemmy.world 6 points 5 months ago (9 children)

I'm assuming the electric f150 has greater than 1 wheel drive?

[–] ShepherdPie@midwest.social 3 points 5 months ago

Actually most vehicles are only 1-wheel drive unless they have a locker or similar installed (4x4 would be "2-wheel drive").

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