this post was submitted on 03 Feb 2025
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"niche market," is a way of saying they made a bad product few want.
pickup trucks are hardly a niche product especially in the us
It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.
The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.
I'm assuming the electric f150 has greater than 1 wheel drive?
Actually most vehicles are only 1-wheel drive unless they have a locker or similar installed (4x4 would be "2-wheel drive").