Image alt text: An image of Steam's top 10 best-selling games at the time of posting, three of which are marked as "prepurchase"
I checked the Steam stats and noticed that in the top 10 best selling games by revenue, there's three games that aren't even out yet. If we ignore the Steam Deck and f2p games, it's three out of four games. They have also been in the top 100 for 4, 6, and 8 weeks respectively, so people just keep on buying them. I would love to know why people keep doing this, as the idea of pre-ordering is that there is a physical copy of a game available for you on release, but this is not a concern with digital items. So after so many games lately being utterly broken on release, why do people not wait until launch reviews to buy the game? If you touch a hot stove and get burned multiple times, when does one learn?
I pre-ordered No Man's Sky and that was the first and last time I pre-ordered anything.
Beyond the painful lesson, pre-ordering is just a large risk that you're going to get a crap game - which is doubly unpleasant because you've basically paid good money to buy yourself a feeling of frustration and the experience of having been scammed - and all that you gain from pre-ordering a digital game is at best being able to play the exact same game a few minutes or maybe hours earlier than if you bought it on day 1, which is a "gain" not worth taking on that risk.
This is even more so in this day and age of totally overhyped bullshit and industry reviews being either pretty much paid for or done against beta versions hence not mentioning software problems such as bugs and slowness.
In fact I would even advise against buying a game on the first week or month for similar reasons - you want to reduce the risk of wasting your money and of frustration, by waiting for others to have played it and user reviews to come out and by buying later you'll probably going to end up with a better version of the game because the worst post-release bugs will have started being patched.
You could say that from the point of view of the buyer, it doesn't make business sense to pre-ordered a digital good for which there is no scarcity.