Image alt text: An image of Steam's top 10 best-selling games at the time of posting, three of which are marked as "prepurchase"
I checked the Steam stats and noticed that in the top 10 best selling games by revenue, there's three games that aren't even out yet. If we ignore the Steam Deck and f2p games, it's three out of four games. They have also been in the top 100 for 4, 6, and 8 weeks respectively, so people just keep on buying them. I would love to know why people keep doing this, as the idea of pre-ordering is that there is a physical copy of a game available for you on release, but this is not a concern with digital items. So after so many games lately being utterly broken on release, why do people not wait until launch reviews to buy the game? If you touch a hot stove and get burned multiple times, when does one learn?
Not anymore. Mostly for 3 main reasons.
The only reason I'd ever preorder something now is if there's a significant risk of stock running out quickly. That's not a thing with digital games, ask there's no need to consider it.
I've been burned far too many times by getting shitty games on day one, after having fallen for all the fake hype, deceptive marketing, sophisticated astroturfing, and paid-for reviews. Now, as a rule, I'll wait for about 2-4 weeks at least to see what the community sentiment is before I buy something.
And finally, games are fuck all expensive now. 70 dollars is already a bridge too far for many of the bug-riddled, unfinished slop big corpos push out these days. And then there's "speculation" that RockStar will price GTA6 at a 100 dollars, giving all the publishers out there the precedent to do the same with their own titles. I'll just take my time and wait for them to go on sale for at least 50% off before I consider getting something. (P.S. I say speculation, but I'm almost entirely convinced that it's a deliberate industry psyop to get people primed for this insane price tag and reduce the sticker shock-induced backlash)