It makes it easier to understand what this is and that they are interconnected, but I think I enjoy unique branding/themes more in practice now that I am actually using the fediverse.

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[–] hendrik@palaver.p3x.de 3 points 5 hours ago

I think the sane approach is: the developers offer one good theme and branding that is the default setting and works well out of the box. And instance administrators can then either be lazy and leave that in place, or (better) go ahead and tweak their place to their liking. Decorate it, make it unique if they like. I think it shows how much effort someone put into something. But on the other hand, you often can't mess with 20 different free software projects and change the CSS code just for the sake of it. I think it's also fine to just leave some things on a good default setting.