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You all remember just a few weeks ago when Sony ripped away a bunch of movies and TV shows people “owned”? This ad is on Amazon. You can’t “own” it on Prime. You can just access it until they lose the license. How can they get away with lying like this?
That's the best part
They redefine "own" and "buy" in their TOS
And so do many many other online retailers that sell digital goods
They actually never mention the idea of you owning content in their tos https://www.primevideo.com/help?nodeId=202095490&view-type=content-only
It's "purchased digital content"
Which is exactly like physical media. You never owned it you bought a license to view it on that particular disk. But it also had limitations put on it.
It's not "exactly like" physical media. The license portion is a similar concept. But the difference is that the variables that determine whether I can keep watching the content whenever I want, in perpetuity, lie solely with me as the person who physically possesses the media. The corporation from which I purchased the license can't unilaterally decide to revoke my access to the content.