this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 6 days ago by 1984@lemmy.today to c/technology@lemmy.world
348 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] nonentity@sh.itjust.works 99 points 6 days ago (5 children)

Advertising needs to become as socially acceptable as smoking.

It arbitrary pollutes any environment it’s conducted in, and causes secondary harms to non-participants by incentivising insecure hoarding of private information with the intent to better target individuals.

[–] RedPandaRaider@feddit.org 0 points 6 days ago

I'm sorry to tell you but smoking is completely socially accepted.

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