this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] pachrist@lemmy.world 44 points 3 days ago (11 children)

The web has almost always been unusable without an adblocker. Ads today are less malicious, but more insidious. Clicking the wrong ad in 2003 would brick your computer. Clicking the wrong ad today means you'll have to cancel a credit card after your personal data is compiled and sold on the black market.

Nothing new. Ads don't fuel a free internet. They fuel a business model. The free internet is fueled by the time and donations of kind, dedicated people.

[โ€“] Steve@startrek.website 1 points 2 days ago

The insidious ads are still there.

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