Memes

The question you need to ask yourself is what made his message resonate with people now when this sort of rhetoric was ignored before. People are falling out of the liberal mainstream because they see their material conditions decline, this makes them lose faith in the system and mainstream media. This is what creates room for opportunists like Trump to come in and promise change like draining the swamp, and so on. Obviously, he is continuing the same policies that benefit the ruling class, but the same people who were fooled by the liberal message for decades prior, are now fooled by his promises.