this post was submitted on 24 Aug 2025
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From what I've seen so far, the case here seems to be that it's only being done to shorts, and what's happening is that they're being permanently stored at a lower quality and size and are then upscaled on the fly. I mean... it feels kinda fair to me. Theres a good reason YouTube has so little competition, and it's because how hard and expensive maintaining a service like this is. They're always trying to cut costs, and storage is gonna be a big cost. Personally, I'm glad it's just shorts for now. It absolutely shouldn't be happening to people who are paying for the service or making money for it, though.
It would not make any sense for them to be upscaled on the fly. It's a computationally intensive operation, and storage space is cheap. Is there any evidence of it being done on the fly?
It would make sense if it's a scheme to inject ads directly into the stream so adblockers wouldn't work anymore.
They could do that without upscaling. Upscaling every video only fly would cost an absolute shit ton of money, probably more than they would be making from the ad. There is no scenario where they wouldn't just upscale it one time and store it.