The problem with activist groups that spring up online is there's no leadership to keep it focused on it's goals.

There's a one-upmanship that happens where everyone is competing to get attention for themselves regardless of whether it hurts their movement. One person hates Netanyahu (understandable) the next hates the soldiers participating in the war and that gets more attention. The next hates anyone that has ever been in the IDF, gets the attention, so the next hates everyone in Israel. On and on it goes until we start seeing people hate any business that has ever had any association with Israel, and any political group with any association. Eventually gets so that only way to get attention is to express hatred of all Jews. Just have to use the word Zionist (no different to how white supremacist types use Globalist) so you can avoid association with the Nazis.

And what was this movement originally about? Helping Palestinians? How does deplorable behaviour help Palestinians? It doesn't. But it get attention, it gets internet clout which can be monetized.

The Free Palestine Movement is no longer a movement that's helping Palestinians in any way. It's just a hate group full of attention whores.