this post was submitted on 08 Oct 2025
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[–] _cryptagion@anarchist.nexus 113 points 3 weeks ago (114 children)

Their quality going down is probably what’s killing their channel. Every video is a merch ad, and the occasional shilling for the fossil fuel industry probably doesn’t help any.

These things are to be expected when you get bought by private equity, but let’s not be dishonest and say it’s all AI slop that’s killing them.

[–] AceBonobo@lemmy.world 30 points 3 weeks ago (55 children)

These things are to be expected when you get bought by private equity,

Excuse me, what?

[–] _cryptagion@anarchist.nexus 59 points 3 weeks ago (54 children)

They are owned by private equity? It's pretty common these days for the more popular YT channels. Veritasium, Astrum, Fireship, fern., and Hoog are some other examples. Basically, if it's a popular YT channel, it's either owned by PE, in negotiations to be acquired by PE, or pursued by a PE firm in the hopes that they can acquire it. Private equity is accelerating their acquisitions, actually, and they want to control everything that captures the attention of viewers.

Here's a video that talks about it. https://www.youtube.com/watch?v=hJ-rRXWhElI

[–] SkyeStarfall@lemmy.blahaj.zone 23 points 3 weeks ago (2 children)

No wonder veritasium has felt "off" for me for a good while as well. A few years ago I deliberately stopped watching that channel, seems there was a deeper reason behind my superficial reasons and gut feelings

[–] minimum@mander.xyz 6 points 3 weeks ago* (last edited 3 weeks ago)

The content is higher-quality, more like a TV production. But it's still pretty solid. Good analogies and intuitive explanations.

[–] socsa@piefed.social 5 points 2 weeks ago (1 children)

He basically only makes "why everyone except me is wrong about X" content now, and it's super smug and obnoxious.

[–] Iceman@lemmy.world 3 points 2 weeks ago

They seem to use the "shotgun" future in Youtube for titles and Thumbnails. Having the a bunch of different titles and and thumbnails and eventually sticking with the combo that drives the most engagement.

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