this post was submitted on 20 Oct 2025
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A bunch of companies have been trying for years to monetize tumblr. They've all failed. Tumblr users are very proud of this.
They do call it a Hellsite for many reasons. Not being profitable is one of them.
At the same time, it has calmed down a bit as the user base has aged up, and the more volatile elements have left for bluer skies.
Oddly enough, other than the mess of the NSFW filter, it's been fairly controversy free. You can still use their API without paying globs of money, for example. Twitter and Facebook have all thrown that out, and Reddit has made other bad decisions, in addition to imploding their third party app ecosystem.
I thought Twitter was the hellsite. When did tumblr become it?
I left when all my friends and follows stopped posting and my feed was all bullshit.
It's been that for a while. Tumblr's had it a while, between the earlier days of the user base, and the site not being the most well-coded thing compared to Twitter or Reddit.