I’d be surprised if a human were behind it. This is exactly the kind of thing that can be vibe coded pretty fast and is mostly just reselling fancy Google searches through an LLM. I did a quick skim of the website and it’s just a bunch of items scraped from big brands with lots of similar looking images of other products. There’s too many sites for me to really believe they’ve made integrations with all of them.

The insane valuation is because of her name not because the tech is good. The only way to make money on this is the customer data. The margin on that is going to be fucking minuscule especially once LLM costs start going up so they can make money. This adds nothing of value on top so it will go away almost immediately.