this post was submitted on 11 Mar 2026
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319
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
286 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] brokenwing@discuss.tchncs.de 61 points 1 day ago* (last edited 1 day ago) (7 children)

Dude, the difference between you and Apple is Windows 11. They don't have a crappy copilot or Edge hoarding 4GB in the background just to show the weather.

[–] qat@feddit.nl 15 points 1 day ago (1 children)

Indeed. PC manufacturers should just invest in the Linux ecosystem.

[–] djdarren@piefed.social 5 points 8 hours ago (1 children)

What, like Asus did back in 2007?

[–] boonhet@sopuli.xyz 3 points 5 hours ago (1 children)

Unfortunately, these particular devices were kinda shit lol

[–] djdarren@piefed.social 2 points 41 minutes ago

Eh, I gather the Linux based ones were actually pretty cool. But 99% of netbooks ended up being underpowered mini laptops running XP, so were doomed to failure.

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