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This doesn't feel like dynamic pricing to me. Dynamic pricing to me sounds like real-time algorithm based price adjustments.
This to me feels most like generic A/B testing where they're trying to identify optimal sales prices for future titles by offering different deals to different people. It could also be the result of some kind of classification of accounts that results in some kind of stratified pricing, like is done for regional pricing, but using account statistics rather than geolocation.
Why should some people have a better deal for the same product is because some people have better buying power, and they're used to subsidize lower prices for those who don't, so more people can experience it. It kind of follows the same reason for the existence of marginal tax brackets.
Oh my sweet summer child.
Nothing is subsidized here (in the sense that Sony could not offer those lower prices to other people if some didn't pay more ). If that were true, Sony would still make more money if they just didn't make these lower priced sales. No corporation will do that, unless they are amazon and want to buy market share.
This means, Sony could offer the lower price to everyone and still make a profit. They are just trying to squeeze everybody for the highest amount they can get away with.
Sony is of course trying to maximize profit levels, that's why I said this is probably just A/B testing. I did have another thought that could also make some sense so I shared that, because it wouldn't surprise me if Sony used demographic information to offer different sales to further maximize profits. Still not seeing any evidence that this is Dynamic Pricing like the article stated.