this post was submitted on 30 Mar 2026
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While the scope of layoffs has stunned employees, industry analysts have told IGN that cost-reduction within Epic Games was inevitable amid growing external pressures and costly industry battles.

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[–] arcine@jlai.lu 19 points 9 hours ago (1 children)

I checked out of Fortnite when the brand partnerships started. I really liked the first few seasons though...

It felt like the game had a strong identity that was challenging PUBG's nonsense. No complicated inventory, just 5 slots. 1 or 2 weapons per category with very well defined playstyles, no incomprehensibly complicated weapon mod system on top. Building is very cool and raises the skill ceiling so high too !

And the style was cartoony and silly : you don't get cars, you get shopping carts ! Characters have no voices, the "laugh" is a donkey sound !

But when the brand deals started coming, they started wilfully throwing away their identity to replace it with recognizable IP. So I quit.

[–] detren@sh.itjust.works 2 points 4 hours ago

I used to play it quite a bit in beta and early release, and then checked back in in 2021 when they had already done a lot of brand partnerships. You’re right on the dot. They completely removed the game’s identity. I found it funny you mention the golf carts, because when I played it, the first match my team of randoms landed next to some cars (from rocket league I think) and just spent the entire game doing stunts to earn points. There was zero interaction with the core gameplay loop. It was crazy.