this post was submitted on 19 Apr 2026
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The Small Website Discoverability Crisis (www.marginalia.nu)
submitted 10 hours ago by gandalf_der_12te@discuss.tchncs.de to c/fediverse@lemmy.world
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TL;DR: link to sites. link to communities. don't just post content, but more importantly make people aware that the community exists.

if you post 10 articles but nobody knows that the community exists, that's worth less than if you only post 5 articles but 3 people read them.

link to communities that interest you in places where people might want to know about them. sticker some link on your irl shared gardening project. maybe to slrpnk.net or sth. Sticker the links to 3 tinkering/DIY communities on your local bike repair shop.

Links are as important as streets are to traffic. They get us from A to B. don't underbuild them.

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[–] RegularJoe@lemmy.world 10 points 9 hours ago* (last edited 9 hours ago)

This is a serious problem for the Internet. While there are sites like https://512kb.club/ (it features lightweight websites with content), but there's not an easy way to learn about new or niche sites.

According to https://growthbadger.com/traffic-study/ from April 5, 2020 (yes, it's 6 years old)

What 3.25 Billion Website Visits Tell Us About the Internet’s Top Traffic Sources

  1. Search is the single largest online traffic source, driving well over 50% of most industries’ web traffic.
  1. Google drives 8 times more traffic than all social media networks combined.
  1. The average top blog gets 66.47% of its traffic from search, of which 99.77% is organic and only 0.23% is paid.
  1. In almost every industry, Facebook still sends more traffic than all other social networks. The two exceptions are Design and Development (for which the top network is YouTube) and Crypto (for which it is Twitter).
  1. The niche that is most reliant on Google is Health and Medical, with 87.85% of its traffic coming from search.
  1. The niche that is least reliant on Google is Crypto, with 45.74% of its traffic coming from search.
  1. Facebook delivers 65.36% of all social media traffic: more visits per month than all other social networks combined.
  1. Instagram drives very little traffic: under 1% overall across all niches. Even fashion and beauty brands that were launched by Instagram influencers (e.g. Kylie Cosmetics) receive less than 5% of their monthly visits from Instagram — while search brings in about 10 times as many.
  1. The niche that is most reliant on Facebook is Business and Marketing, which gets 13.52% of its traffic from the network.
  1. Reddit drives over 3 times as much traffic to blogs as YouTube.