this post was submitted on 12 May 2026
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Calbee to switch its brightly coloured packaging to black and white because war has disrupted supply of certain raw materials used in ink

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[–] fullsquare@awful.systems 11 points 1 day ago (2 children)

cap, that's a marketing move. black ink still needs solvent and amount of it saved by using one pass instead of 3 is tiny, transport will take more

[–] inconel@lemmy.ca 1 points 11 hours ago* (last edited 11 hours ago)

Its symbolic move of defiance. Calbee has been queried by the govt for contradicting their "no shortage" claim.

Petrol firms in Japan suggested the cabinet to take measure in reducing demands bcs they knew the numbers better in April but govt ignored.

Calbee didn't retract their decision aftet queried. The shortage is true, it's a marketing to make it clear.

[–] SillyDude@lemmy.zip 5 points 1 day ago (1 children)

The pigments are all petroleum based as well. Which I'm guessing there's no shortage of yet, the prices are just being increased in real time in response to the petroleum economy. You can get rid of the colors and still sell. You can't sell if you can't distribute, so getting rid of transport isn't an option.

[–] fullsquare@awful.systems 1 points 1 day ago* (last edited 1 day ago)

pigments are the least problem, and many are not dependent on oil, like titania. some might, like soot, but because we're talking about japan, it's likely they get it from chinese manufacturer, and chinese chemical industry relies on coal heavily. but it's such a small part of it all, binder, solvent and the entire packaging are likely petroleum-derived or dependent so there's close to zero savings here. not to mention fuel and fertilizer use in farming that led to that product

it's such unbelievably petty corner cutting, the only value of it is in marketing

you know what would help them? switch to solar process heat, best time for it was decade ago, second best time is now (they're using heavy fuel oil for heating something)