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Google Pulls the Plug: The End of Third-Party Cookies and What it Means | TWiT.TV (twit.tv)

submitted 9 months ago* (last edited 9 months ago) by redfox@infosec.pub to c/technology@lemmy.world

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This episode of Security Now covered Google's plan to deprecate third party cookies and the reaction from advertising organizations and websites.

The articles and the opinions of the show hosts are that it may have negative or unintended consequences as rather than relying on Google's proposed ad selection scheme being run on the client side (hiding information from the advertiser), instead they are demanding first party information from the sites regarding their user's identification.

The article predicts that rather than privacy increasing, a majority of websites may demand user registration so they can collect personal details and force user consent to provide that data to advertisers.

What's your opinion of website advertising, privacy, and data collection?

Would you refuse to visit websites that force registration even if the account is free?
What's all the fuss about, you don't care?
Is advertising a necessary evil in fair trade for content?
Would this limit your visiting of websites to only a narrow few you are willing to trade personal details for?
Is this a bad thing for the internet experience as whole, or just another progression of technology?
Is this no different from using any other technology platform that's free (If it's free, you're the product)?
Should website owners just accept a lower revenue model and adapt their business, rather than seeking higher / unfair revenues from privacy invasive practices of the past?

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[–] abhibeckert@lemmy.world 46 points 9 months ago* (last edited 9 months ago) (20 children)

Would you refuse to visit websites that force registration even if the account is free?

Lots of sites require a free account these days. I don't visit those sites.

What’s all the fuss about, you don’t care?

I care.

Is advertising a necessary evil in fair trade for content?

I like advertising - how else are you supposed to find out what products/services are available? Regularly visit every website of every company I might be interested in? That doesn't work.

It's data collection I dislike, nothing wrong with ads as long as they're a reasonably short interruption. Make ads relevant to the content, not the visitor.

Unfortunately under the current system I don't see ads, because the only way to block tracking is to also block most ads. Sorry, but ad networks have burned that bridge. It's going to take time to rebuild it.

Would this limit your visiting of websites to only a narrow few you are willing to trade personal details for?

A website would need to offer some really valuable service for me to "trade personal details". Even sites where I have an account (e.g. YouTube) I generally don't log into that account.

Is this a bad thing for the internet experience as whole, or just another progression of technology?

I think anything that gives users control over wether or not they're tracked is a good thing - and forcing people to sign up / agree to terms before using a site does that. If websites want my personal details to access them... that's fine with me. I just won't use those sites. Other people will make a different decision. It's how it should be.

I also think I'm not alone, and plenty of major sites will choose to just not do any tracking. I look forward to using those sites.

Is this no different from using any other technology platform that’s free (If it’s free, you’re the product)?

I reject that premise. Lemmy is free. I don't feel like "the product" when I use lemmy. The product is the content and the discussions. If Lemmy has a few ads on every page, I'd be fine with that. I think it'd be a good idea - as long as it's done right, without invading privacy.

Should website owners just accept a lower revenue model and adapt their business, rather than seeking higher / unfair revenues from privacy invasive practices of the past?

It's their business, choose whatever revenue model they want. Just be honest and open about it.

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