Technology

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To comply with looming rules that ban tech giants from favoring their own services, Google has been testing new look search results for flights, trains, hotels, restaurants, and products in Europe.

The results, which Yelp shared with European regulators in December and WIRED this month, put some numerical backing behind complaints from Google rivals in travel, shopping, and hospitality that its efforts to comply with the DMA are insufficient—and potentially more harmful than the status quo.

Yelp and thousands of others have been demanding that the EU hold a firm line against the giant companies including Apple and Amazon that are subject to what’s widely considered the world’s strictest antitrust law, violations of which can draw fines of up to 10 percent of global annual sales.

Google spokesperson Rory O'Donoghue says the more than 20 changes made to search in response to the DMA are providing more opportunities for services such as Yelp to show up in results.

Google, which generates 30 percent of its sales from Europe, the Middle East, and Africa, views the DMA as disrespecting its expertise in what users want.

Companies such as Yelp that are critical of the changes in testing have called on the European Commission to immediately open an investigation into Google on March 7, when enforcement of the DMA begins.

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