I guess the data mining was the missing ingredient for popularity?
this post was submitted on 24 Feb 2024
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Except that Vine did allow videos longer than 6 seconds.
I was big into Vine. Like it was the only thing I cared about for a period of time.
That was only months before Twitter announced it would be slowly shutting it down in October. It was a last gasp, too little too late unfortunately. The article you posted even mentioned it was a reaction to creators posting “teasers” that lead watchers to other sites, where the creators were establishing, or had already established, a solid base.