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Nikon is acquiring US camera manufacturer RED (www.theverge.com)

submitted 9 months ago by misk@sopuli.xyz to c/technology@lemmy.world

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[–] stevestevesteve@lemmy.world 98 points 9 months ago* (last edited 9 months ago) (1 children)

I'm kind of surprised RED is still small enough and Nikon is still big enough for this to happen. In my mind I expected them to have a thousand+employees

[–] florge@feddit.uk 33 points 9 months ago (4 children)

Tbh I'd never heard of RED until they came out with their phone which didn't actually have any of their camera tech.

[–] altima_neo@lemmy.zip 11 points 9 months ago* (last edited 9 months ago)

Only reason I know of them is because of tech YouTubers making videos about it. I think namely Linus and mkbhd.

[–] Lesrid@lemm.ee 3 points 9 months ago

I didn't even realize that was supposed to be the same RED until your comment. The phone is actually pretty great for the price.

[–] drawerair@lemmy.world 0 points 9 months ago* (last edited 9 months ago)

The process of buying a sensor for a phone then developing computational photography is different from making a digital cinema cam. I wasn't :o that the cam in the Red phone wasn't as 👍 as an iPhone's cam.