this post was submitted on 20 Dec 2023
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No, its not the wrong take.
If Nvidia, and its vastly more blackbox/proprietary code approach than AMD, wanted to actually be successful absolute little shits, then they would have software engineered a way that they would actually be able to enforce the arbitrary throttling of their hardware capabilities.
Instead theyve managed to fail at preventing those who purchased older model cards from enjoying the benefits of better software, better drivers (basically), even though the goal of the company is to drive more of their customers to buy their latest models.
They managed to fail at preventing their cards from being software modded, basically jailbroken, without even needing to mod the hardware, to have vastly superior performance.
So, yeah. Their software engineering (firmware, whatever) department failed at enforcing company policy/directives/market strategy, its entirely their fault, their responsibility and are thus they not good at their jobs.
Yeah, they know that their own older card models are a huge chunk of the competition against their newer models, and their software devs have now fucked up in a way that makes consumers more likely to buy cheaper, older models instead of the more expensive newer models.
Or, even worse, maybe consumers will now be more likely to realize NVidia arbitrarily caps hardware performance that some random unpaid nerds can fix with a free software update, while Nvidia's PR is telling everyone that there is /some reason/ that a huge tech company just cant do it. That makes the company look untrustworthy publicly, which makes more consumers more likely to simply purchase products from a competitor with a better reputation.
I do not know if you have ever worked as a software dev for a large tech firm, but I guarantee you right now some Nvida team leads are screaming at their programmers vis a vis the logic I just outlined.
No, and why? Because outright anti-consumer shit like that tends to leak. And if it did that would be very bad for Nvidia. Just look at the backlash Blizzard got for the Taiwan debacle or how costly it got for Google in the Epic vs Google case just recently. It's much much better to not rock the boat and go with the route of just not spending the (small) effort on making the feature work on the older cards. At the end of the day Nvidia has what? 90% market share in PC GPUs? Even though AMD is trying to be the more consumer friendly company they're not getting any results from that approach. Hell if we disregard ray tracing AMD has given significantly more FPS / $ for a looooong time without that mattering to the majority of consumers. Hell even Nvidia cards that can't really deliver decent ray tracing like the 3060 absolutely crushed AMD in sales numbers.
In the end Nvidia doesn't need to do shit but not fuck this up for themselves. Their only competitor in reality is their older cards so by not porting the cool new stuff to them they get more new cards sold. People getting FSR3 working on the old cards via hacks is a threat that is vastly smaller than the threat of bad PR if they had a strategy to outright block stuff that could benefit their older cards.
EDIT:
I wanted to add that if this was someone getting Nvidia DLSS3 Frame Generation working on the older cards then it would result in screaming internally and a sign that they kinda suck at their job. But this is FSR3 and a very unstable hack at that. It's technically impressive that they got it to work but not a real threat to Nvidia bottom line. At worst a couple hundred techy dudes don't upgrade as early because this hack holds them over a year or two. Big woop. It's not something Joe random is going to run or tinker with.
You are missing the point.
'In the end Nvidia doesn't need to do shit but not fuck this up for themselves.'
Yep, and they just fucked up just by having this free superior unofficial software exist for their hardware...
...amd their software engineers are responsible for making sure /that cant happen/...
...and their software engineers shit the bed on that one...
...and thus Nvidia software engineers are bad at their jobs.
Is this really that hard to follow?
My whole original point was Nvidia software engineers are bad at their jobs, this whole freeware patch shows that they are, and you are still arguing with me for some reason?
Superior. Have you even looked at it? It's unstable at best and doesn't give much of a boost at all in most games. It's something a few hundred will try, at most. It's not ever going to be a mainstream thing. Remember most consumers barely even read reviews, let alone tech news about some hack giving some performance.
And patch? They're tricking the game to think FSR3 frame generation is DLSS3 Frame Generation, it's not really even sure it's only on the Nvidia devs...
Welp, dont let me get in the way of your uh, completely not understanding or replying to anything I've said.
But please, go on continuing to be a uh I guess graphics card technology armchair enthusiast, dont let my experience actually working in the tech industry or my experience with programming or my experience with you know actual graphics render pipeline and testing and optimizing for compatibility across different operating systems and hardware get in the way of your opinions about marketing buzzwords.